The ACG and Sport
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values-and-ethics-in-sportACG offers a range of seminars to suit the particular needs of sporting bodies at all levels of competition.

The aim is to imbue ethical behavior, with the emphasis on managing diversity and operating within the International and Victorian Human Rights Charters and legislation in all aspects of decision making.

We at ACG strongly believe that ethical behavior in sport leads to greater success on and off the field.

According to individual organisation’s needs, the following range of topics is offered:

Sport Management – an ethical approach

Sport Management – an ethical approachUnderstanding the context in which sport management operates: 

  • What is unique about sport?
  • How does this uniqueness impact on management?
  • Who are the stakeholders?
  • Define the roles of stakeholders
  • Why and how is the ‘State’ involved in sport?
  • Defining the non-profit sport sector and its management responsibilities and issues
  • Defining the professional sport sector and its management responsibilities and issues

Sport management principles:

  • Ethical considerations and guidelines when developing, implementing and evaluating the strategic management plan
  • Organisational culture and structure
  • The interface between an organisation and its external environment

 Ethical practices in:

  • Human resource management
  • Managing diversity
  • Leadership and governance
  • Financial management
  • Marketing
  • Performance

 All programs are interactive and will include discussions of real and relevant case studies.

Sport and policy development in contemporary society – an ethical approach

Sport and policy development in contemporary society – an ethical approachTopics include:

  • Human Rights and Equal Opportunity Legislation in Victoria
  • Public policy, sport governing body policy and club policy
  • Regulating:
  • Organisational practice
  • Sport activity
  • Safe sport environment
  • School sport and physical education
  • Physical activity and health
  • Social inclusion
  • Drugs, alcohol and gambling in sport
  • Media and advertising in sport

With the Equal Opportunity and Human Rights Legislation in Victoria making a number of principles legally binding, sporting clubs and organisations that understand their legal requirements and responsibilities gain significantly.

Children and youths in sport – an ethical approach


Based on the 1989 United Nations Convention on the Rights of the Child, the following issues will be raised:

Abuse and Subjugation

  • Winning at any cost
  • Intensive training and child abuse
  • Physical abuse and violence
  • Psychological and emotional abuse
  • Sexual abuse and violence
  • Doping and medical ethics
  • Economic exploitation and child labour

Empowering young athletes

  • The right to education
  • Civil rights of young athletes
  • Non-discrimination
  • Inclusion: the right for all children to participate in sport

Responsibilities of Adults

  • Responsibilities, rights and duties of parents
  • Accountability of coaches, officials, managers and administrators

Review and reflection

  • Towards a child-centred sport system: the benefits